In The Press: The inertia
I was honored to be featured in an article by Alexander Haro for The Inertia.
Holly Beck has lived an interesting life. It hasn’t been a nine-to-five existence. She hasn’t toiled away at a desk under the bright, flickering glare of fluorescent tube lights. Instead, from an early age, she pointed herself in the direction of things she loved and created a career that revolved around them.
Taking a walk with my beautiful Rusty Surfboards longboard in Nicaragua
The article tells the story of my background, starting Surf With Amigas, and what has led to my current path.
Surf With Amigas was a relatively novel concept at the time. There were other surf camps in the area, but Beck’s was built differently from the foundation up. While other retreats were either solely focused on learning to surf or giving a surf-centric luxury getaway, Surf With Amigas was more about adventure.
“I really like having adventures,” she said. “I was like, ‘okay, the accommodations are going to be a little bit more rustic, but we’re going to get the most badass female surf instructors that are going to be your friends and role models, I’m going to pay them really well — most of the other surf camps were just doing work trades at the time — I’m going to pay them well so they stick around. It was more of an empowerment-surf-adventure type thing. Instead of just a luxury thing with facials in a nice villa, we wanted to get down and dirty and gallop down the beach on horseback. We’re going to slide down volcanoes and put you beyond your comfort zone in big waves. We’re going to film everything and give you all the techniques to be the best you can be. I feel like we were the first to use that formula.”
